Agropur Cooperative, in partnership with the Quartier de l'innovation de Montréal, AG-Bio Centre and NineSigma, announced today that three submissions have been selected in the first round of the "Together, let's reinvent dairy!" Inno Challenge. The selected participants are Marc Purcell and Nathalie Miller of Quebec, serial entrepreneurs who are enthusiastic about teaming up with a major Canadian cooperative to bring their latest creation to grocery store shelves; Martin Macouzet, Ph.D., an inventor who has been refining a dairy product concept for years; and the Institut de technologie des emballages et du génie alimentaire (ITEGA), which joined forces with the leading communications agency LG2 to develop a project that bridges research, consumer wants and the dairy industry's needs.
The three selected respondents were chosen after thorough examination of the files by the Inno Challenge jury. In all, 63 respondents from 8 countries submitted cutting-edge ideas. "We were very excited about the number, the diversity and especially the quality of the submissions," said Robert Coallier, CEO of Agropur. "We congratulate the selected participants and thank all the respondents to our first Inno Challenge. We believe there is incredible potential to reinvent dairy products. We are very eager to work with these creative thinkers to co-develop revolutionary products through open innovation."
Prototyping the future of dairy
Over the next 16 weeks, the selected respondents will work with Agropur's experts on a weekly basis to co-develop the selected concepts and bring them to the prototype stage. Throughout the process, they will have access to Agropur's innovation know-how and facilities, work space at the Quartier de l'innovation, and AG-Bio Centre's business development consulting services. On May 31 and June 1, 2017, they will face the ultimate presentation and taste test when the prototypes are finally unveiled at Agropur Inno Expo.
The Inno Challenge call went out to creators in Quebec, Canada and the entire world in October 2016. Participants had seven weeks to come up with proposals for innovative dairy solutions. The concepts were carefully evaluated by a panel of judges from Agropur and the other partners on the basis of clearly defined criteria. Among other things, the proposed products had to offer consumers a new way to experience dairy and have a fast time to market. The coming weeks will be devoted to prototyping the selected ideas and those that pass the second stage will be tested at Inno Expo. Get ready: the dairy products of the future are coming!
Agropur Inno Challenge: A Canadian agri-food first
Agropur's "Together, Let's Reinvent Dairy" Inno Challenge seeks to identify impactful new innovations that expand, sustain and reinvigorate the use of dairy products and elevate dairy beyond a household staple. The selected projects will each receive a cash award of up to $25,000. In light of the first edition's success, Inno Challenge will be an annual event. Full details are available at www.agropur.com and https://ninesights.ninesigma.com/web/agropur/english